What to know about getting started in eCommerce

So you’re ready to get started with eCommerce for the first time? Great! There isn’t a better place for a small business to spend marketing and advertising budgets than to invest in a website that allows customer’s to browse and shop 24/7. There is a lot to learn about the eCommerce cycle, so starting early and learning all that you can before making a decision for your brand is an excellent idea. To help you in your research, we’ve provided tips to help you along based on our experience with client’s who are building a starter cart.

 

START BY CREATING A FEATURE LIST

Have you seen a website you admire? Experienced features that are intuitive and don’t force you to think? Try to create a basic feature list to share with your agency that represents the website you want.

 

The feature list might include:

1. BENCHMARKS

List the website URL along with details about what you like about the website. It could be the look and feel or a specific interface feature. Providing a benchmark helps to communicate your expectations for all of the small things in a website that are sometimes difficult to communicate at first.

Client Example: http://store.apple.com/us 

“I like the minimal design of the website, the colors and fonts used. When you go to select the options for a product, I like the way the options are presented. The checkout process is also very easy to use. The email I receive after an order is placed is very clear and consistently branded with the rest of the website.”

 

2. TYPE OF PRODUCTS

Include as much detail as you can about the type of inventory you will sell online. Listing the categories and key products is very helpful to understand the type of cart that will meet your needs.

Client Example: Jewelry for women: RINGS, BRACELETS, NECKLACES, and other small accessory items. Each item will be available in different metal options, and we would like the user to be able to select from the different metals when they are on the product page. 

 

3. FEATURES FOR THE USERS OF YOUR WEBSITE

 

4. FEATURES FOR THE STAFF MANAGING THE WEBSITE

 

5. WEBSITE FUNCTIONS & INTEGRATED SYSTEMS

 

BUDGET

TIMELINE

WEBSITE MAINTENANCE

 

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