INDELUST’s aim is the definitive eCommerce destination for independent designers, artisans and innovators from India, Pakistan, Sri Lanka, Nepal, and Bangladesh. By building global awareness of an emerging design sensibility originating from the Indian Subcontinent, they aim to stop the cycle of economic disparity and promote an ethical production process that will provide a sustainable living for artisans from this region.
Our challenge was to support the INDELUST team’s vision for the site by working with their internal team to craft a UX experience with the unique features and customizations that were required from the business end. From deposit payments for custom orders to geo-ip detection and multiple store views,there were several customizations required for the platform. The design vision was to be minimal, refined, and versatile, very different from the ostentatious and ornate aesthetic the East is so well known for.
After a competitive analysis and in-depth research of the INDELUST brand and their consumer, ID executed a full service design phase including strategy, UX/UI design in coordination with the internal team, front-end and back-end development based on Magento CE. ID trained the client team on how to update the Magento Content Management System for custom features. Shipstation and Mailchimp were also integrated in order to streamline customer and sales management. The result is a modern website that embodies the INDELUST mission to promote sustainable living and highlight the artisans in their region.