STRATEGY + PLANNING
General marketing goals were set, and a thorough analysis of Distractions’ core customer groups was conducted in order to ensure that the specific needs and desires of each customer was met through the marketing plan. Each section in the newsletter is directly connected to a section on the website, reducing the amount of work required by Distractions’ staff, since they are able to use the same assets.
VISUAL DESIGN + DEVELOPMENT
OPTIMIZED FOR MOBILE
The email newsletter template for Distractions is fully optimized for mobile.